To effectively respond and support desired growth demands, ONDA will set up a marketing initiative aiming at improving  the quality of offered services.

The action plan aims at knowing perfectly the market and its evolution, through air traffic data typology periodic analysis.  Introduction of  successful IT tools has to allow fine analyses realization, in terms of market segmentation and structure.

Airports promoting and marketing process will be in need of database  fundamental factors in order to determine each airport profile and location and every platform realistic objectives.

It will take into account  appropriate initiatives for every partner, particularly airline companies, tourist operators, investors and industrialists.

Search for new business opportunities and aviation sales volume improvement  are new income generation major concerns.
The action plan will directly involve airport managing staff, targeted prospecting, opportunities identification, passengers services diversification such as businesses in sub-customs zones, paying VIP services. It will also value real estate holdings-stations freight, activities parks, hotels- and business airport concept development...